VICESVERSA
Restaurant and bar
Branding , 2024.
VicesVersa is a casual bistro and bar located on St-Laurent street in downtown Montreal. They offer local products, imported wine, live shows and a warm atmosphere that is perfect for meeting up with friends! For this project, I was tasked to rebrand their identity.
I wanted to combine the meaning of the brand’s name with the experience of spending time with your friends at the restaurant, so I created arrows that represent people talking. I wanted to highlight the lively, fresh and welcoming aspect of theis restaurant through a playful tone of voice that feels like the restaurant is talking to you.
I had a lot of fun branding this restaurant, because there were so many possibilities with the arrows and tone of voice. I couldn't stop working on it! I got to create a unique voice for a local company and it gave me the opportunity to expand the identity through many means of design, such as packaging, web, motion and poster design.
VICESVERSA
Restaurant and bar
Branding , 2024.
VicesVersa is a casual bistro and bar located on St-Laurent street in downtown Montreal. They offer local products, imported wine, live shows and a warm atmosphere that is perfect for meeting up with friends! For this project, I was tasked to rebrand their identity.
I wanted to combine the meaning of the brand’s name with the experience of spending time with your friends at the restaurant, so I created arrows that represent people talking. I wanted to highlight the lively, fresh and welcoming aspect of theis restaurant through a playful tone of voice that feels like the restaurant is talking to you.
I had a lot of fun branding this restaurant, because there were so many possibilities with the arrows and tone of voice. I couldn't stop working on it! I got to create a unique voice for a local company and it gave me the opportunity to expand the identity through many means of design, such as packaging, web, motion and poster design.
