MPM Hummus

Hummus
Montréal Public Market
Packaging design, 2023.

The Montreal Public Markets offer fresh, local and high-quality products to local montrealers and are considered a must-visit place by tourists.As part of their newest line of products made from their farmers’ ingredients, I reimagined the packaging containers of hummus and developed a system that extends to other products in the line, such as seeds.

A jar of hummus taken of a pink backround.

Animation showing the three diffferent designs of the hummus jar packagings.

Image of three labels designed for a line of hummus for the Montreal public market.

To contrast current hummus packagings, I selected reusable jars and a color palette that complements each flavour. The stamps placed on the lid were designed for each farm to identify the products that use their ingredients.

Animation showing three different stamps designed to identify te products of the different farms at the Montreal Public Markets.

Image of a jar of hummus, a stamp and an inkpad.

In the process, I learned that every detail matters, such as the right paper choice. I explored many prototypes with different paper thicknesses while adjusting the dieline before I found a paper and structure that were strong enough to hold the jars!

Three stacked boxes of hummus packaging.

Hummus
Montréal Public Market
Packaging design, 2023.

The Montreal Public Markets offer fresh, local and high-quality products to local montrealers and are considered a must-visit place by tourists. As part of their newest line of products made from their farmers’ ingredients, I reimagined the packaging containers of hummus and developed a system that extends to other products in the line, such as seeds.

To contrast current hummus packagings, I used reusable jars and a color palette that complements each flavour. The stamps placed on the lid were designed for each farm to identify the products that use their ingredients.

In the process, I learned that every detail matters, such as the right paper choice. I explored many prototypes with different paper thicknesses while adjusting the dieline before I found the right papers and structures that were strong enough to hold the jars!